In October, We Wear Pink

October is Breast Cancer Awareness Month. It is a time to come together, raise awareness, and stand in solidarity with those affected. This year, Calo is proud to announce our official partnership with Breast Cancer UK, with a month-long campaign designed to help fund life-changing breast cancer prevention advice and research. We will go pink for October and donate from every meal sold to show our support and raise awareness where we can.

Supporting Breast Cancer UK Throughout October

1% of our revenues will be donated to Breast Cancer UK.

By choosing Calo this month, you are directly helping to fund research, advocacy, and and life-changing support that will help prevent breast cancer before it starts. Our commitment is simple. Together with our customers, we can make every meal matter.

Promoting Health and Prevention

At Calo, we believe that living a healthy lifestyle can play a role in preventing or reducing the risk of cancer. Nourishing food, regular movement, and balance all contribute to long term wellbeing. This month is a reminder to take proactive steps when it comes to your health.

One of the most important things you can do is check yourself regularly for the signs of breast cancer. To learn what to look for and how to check, visit Breast Cancer UK's guide to signs and symptoms.

Gifts With Purpose

To mark the campaign, we are introducing a limited edition gift with your first order. Our Calo community will know well that with every first order they receive from Calo, they receive a pair of premium Calo socks. This month, we will be changing up our socks with a green stripe for a pink one! A small symbol, but one that carries a big message of solidarity.

Heroes Among Us

Behind every statistic is a story of resilience. This month, we are honoured to share the journeys of 3 breast cancer survivors: Rosamund Dean, Becky Epton and Rebecca Allen. The heroes among us. Their courage and strength are what inspire this campaign. Follow along on @calo.uk to hear their stories and help spread awareness.

Community in Action

Beyond our partnership and donations, we are driving awareness through initiatives that get everyone involved.

Plank4Pink Challenge: Our team will collectively complete 100 minutes of planking each day across October. It is a fun, engaging way to raise awareness, celebrate wellness, and create shareable moments of solidarity.
Pink Deliveries: Every Calo order arrives in pink packaging this month, turning mealtimes into moments of awareness.
Amplified Voices: Through our amazing breast cancer heroes, we are hoping to spark conversations and break taboos around the disease, spreading awareness that reach far beyond our community.
Lifetime Discount for NHS Heroes: We are also proud to introduce a permanent 10% lifetime discount for NHS and public service staff. Their tireless dedication deserves recognition, and this is our way of giving back.

How You Can Get Involved

Order Calo in October. Every meal supports Breast Cancer UK.
Wear Pink with Us. Share your Calo pink packaging and socks across social channels, using the hashtag #pinkoctober.
Get involved with our Plank4Pink challenge. Share any footage of you planking away and screenshots of your times. We love to see it. For extra force, tag #pinkoctober and #plank4pink.
Celebrate the Heroes. Read, share, and amplify the survivor stories we will be publishing throughout the month, using the hashtag #pinkoctober.
Take Care of Your Health. Check yourself regularly and encourage loved ones to do the same. Guidance is available from Breast Cancer UK.

Together, we can raise awareness, support vital work, and stand beside those who need it most.

"Breast Cancer Awareness Month is a moment for collective action. By turning Calo pink, and by partnering with Breast Cancer UK here in the UK, we hope to unite our customers behind this cause and raise vital funds for research and support,” said Caspar Rose, GM at Calo.